How To Start Career In Digital Marketing & Affiliate Marketing By Using Google Analytics in 2020

How To Start Career In Digital Marketing  & Affiliate Marketing By Using Google Analytics in 2020 (COMPLETE GUIDE)

• We're going to be going over Google Analytics part two. In other words, I'm getting to assist you master Google Analytics and got into a number of the nitty-gritty details that you simply got to know to actually succeed. Before we get started, a quote I want to read from W Edwards Deming, "In God we trust; all others must bring data." And, as I mentioned, we're going to be going over Google Analytics part two. 

• So the big problem that you simply may find yourself facing with Google Analytics now that you have it up and running is, "Hey, what are "the keywords that are driving traffic to me?" 

• With paid advertising you will see them directly, but if you are not using paid advertising, tons of your organic and SEO traffic will show you "not provided," and they ended up making this alteration in October 2011 to assist protect users' privacy. So, the way that you would uncover you're "not provided" keywords is you would go into Google Analytics, click on Admin, click on Create View, and then you want to go to Filters. And when you click on Filters, it'll break down how to create it so that way you can view all the "not provided" keywords, but a really important disclaimer that I need to make does not apply this filter to all of your website's traffic. 

• That would eliminate important data from all your analytics account that you won't be able to recover. So this is really important that you follow it step-by-step. And what you want to do is add a filter, and when you click to add a filter you'll go through and you want to end up putting each term not provided, you'll also want to end up putting Request URL and just copy it literally verbatim, and then Campaign Term you want to end up putting that.

•  When you end up doing that you'll be good to go. It ends up taking let's say a few days to a week to collect significant data. If you don't get much traffic at all, it could take a few weeks, but you'll start seeing data on some of those "not provided" terms. 

• In addition, thereto, another easy thing you'll do is connect your Google Search Console account to your Google Analytics account and that'll also start showing you data of all the keywords that folks are finding you from when it involves an SEO standpoint. Another problem that you're going to be facing is dark traffic. You're probably wondering, "Hey Neil, "what's dark traffic?" don't be concerned, it's nothing shady or unethical like that, it's more so direct traffic. 

• You get all this direct traffic, but is it really direct? How are they learning about you? How are they finding out about you? So, once you check out your site you'll likely see that perhaps 20% of your traffic is direct. 

• It shouldn't be more than, let's say 38, 40%, but in general what you'll find is, if it's too high and you're not getting much traffic at all it could just be you going to your site a lot of times and that'll be considered direct traffic. But, in most cases, it actually Google traffic that is the direct traffic. Not all, but a large portion. So, there's a company called Groupon, you know they provide coupons for any restaurant or place or spot or really good discount and they ran an experiment, and I do not recommend that you run this experiment. They're like, "Hmm, let's run a little experiment "and block out Google for a few days "and see what happens.

• " What quickly ended up happening is, not only did their organic search traffic go down but also their direct traffic went drastically down. And it shows that, hey a lot of people who are just going to your website, they may just be coming from search, but it's being classified as direct traffic. So, what I would like you to try to create a replacement segment and click on Add Segment then from there click on New Segment, and what I would like you to do is click on Traffic Sources, contains direct, and then I want you to add a condition in which you say is none of and it's pretty much not your homepage. 

• Because when you exclude your homepage, most people aren't going direct to like neilpatel.com/blog/howtoboostyourSEOtraffic. They're usually going to your homepage, so when you exclude out your homepage chances are the rest is direct traffic, and you'll want to name this segment, like you could call it Dark Traffic and then click Save. So then that will give you an idea of how much of your direct traffic is really direct or a search. 

• When you're also doing SEO, especially if you' reworking for someone else, and even if your business owner, you want to see the value. You don't want to make an investment in SEO just because I tell you. You want to see ROI and Google Analytics is the main way to measure this ROI. It'll tell you if something's driving revenue or conversions or sales. It'll always tell you that, hey, if your ranking for a page and this key term, if it's driving revenue or if it's just driving you traffic that doesn't convert because you need a purpose. 

• Your SEO goals aren't to just drive traffic unless your campaign is brand awareness. Your goal should be to drive revenue, leads, sales, and that's why you want to use Good Analytics. You also want to use that data to make informed decisions. And I'll break in a bit on how to find more data within Google Analytics so you can make informed decisions, but it's super important because, within your organization or your company, the look was individuals, even me, we don't know everything. You want the data to guide you and tell you what you should be focusing on and doing.

• So make note of all the changes that you make within your marketing so you can see that hey when we're making these changes, is it causing more conversions, is it causing more traffic, it causing more sales, right? As I mentioned, you want data to guide you. So within your Google Analytics you'll click that tiny dropdown arrow and you'll start adding annotations. 

• You'll also see on the right side there's a little blue link that says Create new annotation. And anytime you do something or make a change you can create a new annotation and you can quickly see, all right this is the day that I made this change, and did my traffic or sales go up, or did they go down, or did they stay flat? This is really useful because it'll help guide your changes and tell you if you did something good or bad so you know in the future what to repeat or what not to do at all. 

• I also love comparing my traffic year over year because it'll tell me are things go better or are they getting worse over time, and if they're getting worse then what did I do in the previous years that helped me perform better than I am now. And that's why you want to use annotations as well. You also want to look at your blog content. Is it appealing? Which ones are? What ones are performing better? Because that is the stuff you should be writing more about. 

• In your navigation, you want to go to Behavior, Site Content, and All Pages, and this will show you when you see spikes what pages are doing the best over time, and those are more of the pages that you want to create, especially if they're driving sales, leads, and conversions. You can do the same thing with your landing pages. You'd use similar navigation, go to Behavior, and then Landing Pages to see what Land Pages are also performing the best over time because that'll give you an idea of the type of landing pages that you should create and the ones that you're just wasting your time on. 

• I also want you to check your social media traffic. So within the left navigation bar click on All Traffic and then go Source Medium and look for your social traffic. What social channels are driving you consistent traffic, and also check out the goal completion from those social channels because now you'll see which ones also are driving revenue. Is Facebook making you more money, or is YouTube, or is itTwitter, or Instagram? You'll be able to see within this report. You can also break it down by referrals because a lot of social sites won't show up there. So you can go Acquisitions, All Traffic, Referrals. This also shows you all referring traffic as well even if it's not a social site. 

• Like let's say if Forbes linked you, or Huffington Post, or CNN, or BBC, you can see what kind of traffic you got and what kind of revenue it generated you as well because you set up goal tracking. I also want you to check out your campaigns if you're doing pay-per-click traffic or any ads, and once you go under Campaigns in your left navigation or Acquisition, Google Ads, Campaigns, you'll quickly see if it's working or if it isn't. Now, one thing to notice here is we typically see the conversions, the numbers that you simply see during this report, not always match up100% together with your database. So let's say you have an e-commerce site and you're selling boxes. You may end up seeing in this report 100 conversions, but you may end seeing in your backend that you only got 89 orders. So it's pretty close to accurate, but just, you know, use it as a general rule of thumb if things are going up or down. Keep in mind it's not100% accurate always. 

• You want to double-check the data with your own database. This will all help you figure out what's working and what's not. You want to do more of what's working and less of what's not. And when you're finding that something isn't working out you don't want to just delete those pages or stop, you want to go into Google Search Console, click on Search results in the left navigation and look at those pages that aren't working and be like, "Hmm, are they getting impressions "but low click rate?" Because if they're, maybe.

I just got to adjust my meta tags, like my title of the page, meta description, to try to urge more clicks. And that will help you get more traffic, and as you get more traffic, those pages may start working again. And the other thing that you want to end up doing is a track that over time because once you make those changes within Search Console, usually within 30 days you can see if you're getting better results from it or if you're not. And what I like doing is, I do either rewriting the post, include more detailed content if I'm trying to improve it.

 I may include images or surveys, surveys you can use tools like SurveyMonkey or Hotjar to survey our audience and find out what you would like to enhance, update the meta description and title tag like I discussed, you furthermore may want to look at your competitors and create better content, better videos, better images, just another words outdo them. Put in 110% effort. And once you make your changes, go back into Search Console, click on URL inspection and then type in your URL that you make the changes to so that way Google call crawl it so you can quickly see if the changes you' remaking within 30 days are providing you with a lift or flat or are they actually tanked your traffic. Because sometimes you can make changes that hurt, sometimes the changes are good. This will all tell you what you should be doing in the future because it shows you what working and what's not working.